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The head of customer experience at
SC Fitness in Portugal explains how
analysing data is the key to understanding
members and increasing retention
HCM issue 10 2019
IHRSA’s latest report provides
benchmarks for operators to compare
their performance against, with strong
performance over the past two years
HCM issue 2 2020
Does your fitness studio off er the antidote to tech-driven loneliness?
HCM issue 11 2019
The industry veteran is launching Afrofit, a new health club business in Africa
HCM issue 9 2021
What’s the secret ingredient that makes a live group fitness experience so powerful? And how can clubs
unlock
it?
product innovation •
06 Oct 2019
On the launch of You Fit’s hotel health club and spa contract management service
HCM issue 4 2021
Life Fitness is helping its
customers to create unique
clubs all around the world
HCM issue 9 2022
The right software can transform both health club operations and the customer journey, as Steph Eaves discovers
HCM issue 11 2022
Think retention was bad before? It's now worse than ever,
according to new research from Dr Paul Bedford
HCM Handbook 2014
Does personal training increase member retention? Dr Melvyn Hillsdon offers insight and analysis based on his ongoing research
HCM issue 4 2015
As part of his retention series, Dr Paul Bedford takes a look at how UK facilities currently rate in terms of perceived value for money
HCM issue 11 2013
What do your members experience in your club, and how does this impact retention? Dr Melvyn Hillsdon reports
HCM Handbook 2015
Member retention rates continue to drop across the fitness sector, according to a new national report by Dr Paul Bedford
HCM issue 9 2013
In part one of a new retention series, Guy Griffiths looks at the importance of the new member journey
HCM issue 5 2013
In a world where technology is advancing at a breakneck pace, it's no surprise that fitness
clubs are also evolving to stay ahead of the game.
promotion •
13 Oct 2023
Ignore absent members at your peril, and use your ex-member database as a feedback resource and prospect list, says Guy Griffiths
HCM issue 7 2013
Ahead of his keynote speech at this year’s IHRSA convention, marketing strategist and bestselling author Jay Baer tells Julie King why ‘help’ is much better than ‘hype’ when it comes to selling your services
HCM issue 1 2016
Nicky Jobson looks ahead to the highlights in store for visitors to this year’s Leisure Industry Week
HCM issue 9 2014
Is tracking member activity and
performance during group exercise
classes always a good thing?
HCM issue 9 2017
Will Orr, CEO of The Gym Group, has revealed the company’s full-year results for 2023, along
with an early trading update for 2024 and a new three-part strategy for the business.
news •
16 Mar 2024
The latest heart rate monitors are increasingly user-friendly – so how can operators best use the data they produce to improve motivation levels among members?
HCM issue 3 2013
Abigail Harris takes a look at the latest software designed to help members feel a sense of belonging to their gym 'community'
HCM issue 4 2013
With today's activity tracking devices, reward schemes can acknowledge actual activity, not just attendance
HCM issue 4 2014
In the final part of his series looking at member retention, Dr Paul Bedford takes a look at the reasons why members leave
HCM issue 3 2014
In the first part of a new retention series, Dr Paul Bedford takes a
look at the impact of brand on member retention
HCM issue 10 2013
Today's multi-faceted spas have important lessons to teach health clubs about the customer experience, says Liz Holmes
HCM issue 8 2013
Doug Werner outlines the powerful impact that the ‘Lean' protocol can have on the sales process at health and fitness clubs
HCM issue 9 2013
In the second of his three-part series on retention and the member journey, Guy Griffiths looks at the ongoing health club member
HCM issue 6 2013
New Zealand consistently beats the UK in Net Promotor Scores – a measure of customer satisfaction. Mike Hill reports
HCM issue 4 2017
Fitness testing and body scanning is
becoming a must-have for gyms. HCM
gives the low down on the latest systems
HCM issue 1 2019
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Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
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Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
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Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
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Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
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Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Latest News
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
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Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
Latest News
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and
Adam Daniel have been designed to empower
your team and transform your service
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten
years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship
Goodwin Sports Centre following a major refurbishment
HCM magazine
HCM People
Belinda Steward
MD of leisure, health and wellbeing, Places Leisure Places Leisure“We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate”
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
“I needed a new management team with the talent and leadership to reposition a 20-year-old brand”
HCM magazine
HCM People
Ross Stewart Campbell
CEO, BeyondActiv“We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world”
HCM magazine
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
Read the latest issue
Featured supplier news
In today's competitive fitness landscape, the key to success lies not only in providing
exceptional facilities but also in cultivating meaningful interactions with members.
Featured supplier news
Places Leisure is a leading leisure centre operator with a mission to create active places
and healthy people for communities to thrive.
Company profiles
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
Company profiles
All fitness education providers currently out there are one and the same. They vary in ...
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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